Volkswagen

Industry first. Delivers bespoke creative at scale

The Challenge

Supply on-demand design and production services to meet the requirements of more than 240 Volkswagen Retailers whilst maintaining quality and adherence to long-standing core brand values.

The Gutenberg Response

We worked with the Volkswagen Retailer Marketing support team to create a dedicated design and production studio that is focused on delivering consistently excellent work under extremely tight turnaround times. This team excel in banner campaigns, direct mail, POS, press, print and broadcast media. Diverse skill sets are complemented and enhanced by tried and tested automation tools.

The Results

  • • 80% savings in time to market.
  • • Significant cost efficiencies.
  • • 16,000 production deliverables per year.
  • • Right first time, high-quality on-brand assets delivered across all media under extremely tight delivery deadlines.
  • Briefed by:  Volkswagen UK
  • Project Status:   28 Year Partnership
  • Skills:  Digital / Creative / Print / POS