International launch of a new brand identity

The Challenge

To launch, adapt and produce StubHub’s new logo and brand identity in the UK and Germany.

The Gutenberg Response

We worked closely with StubHub’s creative agency in the US to develop and produce specific assets for the UK and Germany across a very broad range of high-profile media placements. These included Time Out magazine, Berlin Arena, London Underground and a national cinema campaign in the UK. Bespoke creative adaptation was also required for two huge outdoor screens at One Piccadilly and Waterloo station.

The Results

  • • We delivered a simultaneous cross-platform wave of new branding in both the UK and Germany.
  • • 460 executions across TV, radio, print, OOH and online.
  • Briefed by:  StubHub UK
  • Project Date:   Spring 2016
  • Skills:  TV / Radio / Print / Digital