Halifax

High-end creativity, the low-cost way

The Challenge

To deliver impactful creative into a crowded financial marketplace for one of the UK’s leading high-street banks. Covering three distinct brands and six key product offerings. The target was ambitious – 100% ROI, despite a 30% reduction in budget and marketing staff.

The Gutenberg Response

We streamlined six departments into a single integrated team dedicated to driving high-end creative through design, build, amplification and activation. We engineered a dynamic media tool to generate hundreds of different content assets and creatively retained the unique appeal of the TV campaign.

The Results

  • • Produced 475 messaging and creative content assets.
  • • Managed 3,650 creative and customer decisions per month with no human interaction.
  • • Dramatically increased speed to market.
  • • 50% cost saving and 70% reduction in time versus traditional advertising production methods.
  • Briefed by:  Halifax UK
  • Project Date:   2014-2016 Campaign
  • Skills:  Digital / Creative / Print / POS